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Gamification in Knowledge Management:
How it Works and What Your Organization Should Know


About APQC and Our Knowledge Management Practice

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An APQC White Paper

APQC (American Productivity & Quality Center) is a member-based nonprofit and one of the world’s leading proponents of business benchmarking, best practices, and knowledge management research. We follow our mission to help organizations around the world improve productivity and quality by discovering effective methods of improvement, broadly disseminating findings, and connecting individuals with one another and with the knowledge they need to improve.

Whether you are just starting on the journey to excellence in knowledge management or want to learn from organizations that have mastered it, APQC offers you unlimited access to a range of trusted information and tools to help you:

  • develop an effective KM strategy,
  • design and implement KM approaches and enablers,
  • assess your KM program,
  • improve your KM processes, and
  • accurately measure results.

We helped establish knowledge management as a discipline in the 1990s and still lead the field with our innovative thinking and research. APQC’s targeted KM content includes frameworks, best practices, and case studies based on more than 25 major research studies on topics ranging from communities of practice to social networking to KM measurement.

Visit our KM website and All Things KM webpage to get started on the path to knowledge management excellence.

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Gamification is the use of game mechanics and psychology to drive a specific set of desired behaviors within a target audience. If you want people to do something, you introduce competitive elements like scores and prizes on the assumption that people will be motivated to advance or “win” in the context of the game. The rush to gamify the enterprise is also a reflection of the Millennial generation’s increasingly prominent role. Although games can appeal to a wide range of age groups, younger workers grew up with digital interaction and tend to prefer environments that emphasize teamwork, social learning, and frequent feedback—all of which can be delivered through gamification.

This white paper takes a look at what organizations are doing to implement gamification in their knowledge management strategies. These organizations gave their insights on how they each approach gamification in the enterprise.

  • Accenture,
  • Intel,
  • Rockwell Collins,
  • Deloitte, and
  • Wipro Technologies

5 Key Elements of Gamification